I’ll always say it, the right tools are the difference between success and failure. I hold the same philosophy for social media management tools. With that being said, here is a great list of 16 of the best social media management tools to grow your presence from non-existent to all-star.
This collection is part of the larger tools for entrepreneurs you can check out here.
Colibri.io is a tool that allows you to monitor everything happening in your niche through a simple dashboard. Use the insights you gain to plan SEO and social campaigns that build brand awareness and sales. They also have a platform called river exclusively for Instagram that lets you dive deep into analytics and helps build a strong fan base.
Buffer has a very simple premise, schedule your social media accounts with a few clicks. They’ve taken the world by storm over the last few years and boast a population of over 2 million users. They have a fermium business model so if you’ve never tried them, now may be the time to give it a shot.
Hootsuite is a powerful social media management tool that you can use to scale your operation. You can use it to bulk upload and schedule posts down for months at a time. It’s also one of the few apps that can integrate with Instagram in any meaningful way. The best part is, you can get most of what you need with a free plan unless you’re a really heavy duty social media user.
If you want to win with Pinterest, you need to be constantly posting to your boards and the group boards you’re a part of. No matter how much you like the platform, this can take up a huge amount of your time. BoardBooster is an application that integrates with Pinterest and lets you pin relevant pins around the clock. The most beautiful part is that a paid account only cost $5 a month.
If This Then That lets you truly unlock the power of your RSS feed. You can set up a number of triggers across dozens of different platforms they integrate with to cut down the time you spend on business social media. If this happens then that happens. If you publish a new post then syndicate it on twitter, facebook, Evernote, Digg, etc etc. It’s an amazing platform.
Socialoomph is really meant to be used with Twitter. You can set up automatic DM, follow, and retweets from multiple accounts using their paid plan while their unpaid plan forces you to apply their own branding.
Tweetdeck is an app run by twitter that allows you to get even more out of the social network. It allows you to build list, create personalized timelines, and create custom searches to keep track of everything you find interesting. It’s a useful tool for keeping track of what’s going on in your market and building engagement with the right people.
The Tailwind app is focused on two social media platforms, Instagram and Pinterest, the most visual ones out there. The Instagram portion of the app is still under development, but looks promising. Schedule pins to your hearts content and get powerful analytics about what’s working and what’s not.
Sprout Social has a very well thought out dashboard that lets you get to all the most important stuff with a single keystroke. The analytics portion is robust and gives you all the information you need to understand what’s resonating with your audience and what you need to scrap. You can use four social networks, Twitter, Google+, Facebook, and LinkedIn.
Social Bro is a tool that’s exclusively for Twitter. They have four broad areas that they app performs best. Engagement, analytics, targeting, and profile management. An interesting feature of this app is the ability to take an in-depth look at the power of your competitions twitter profile. Understand their engagement levels, where their followers are, and even follow their most engaged fans. I’m just scratching the surface here, Social Bro is a very powerful tool.
Crowdbooster is a powerful management tool for Facebook and Twitter. It has a really intuitive dashboard that allows you to get the actionable data you need without jumping through hoops. The bottom line with this app is more productivity for you and your team. s
The single most powerful feature of Argyle Social is social conversion tracking. Know exactly what is converting visitors and followers into leads and subscribers. It has a social mention locker that keeps track of all your engagement across multiple social media channels to let you reply at your leisure.
AgoraPulse is a complete tool for social media management. You can use it to publish, analyze, and even run competitions on your social media accounts. A nice feature of the app is the average fan profile. It lets you know the age, sex, location, and language of most of your users. I don’t need to tell you what you can do with that kind of information.
Sendible has been around for quite a while and for good reason. An interesting feature is the ability to manage your emails along your social media platforms. A truly integrated solution. The interface could be more intuitive, but once you get used to it, you can take advantage of their powerful reporting and analytic features.
Spredfast is a great tool to use for managing your social media accounts. The dashboard is pretty easy to navigate and places the most important information front and center. It comes with all the features you’d expect such as brand monitoring, analytics, and publishing capabilities right from the dashboard.
MavSocial is more concerned with curating and sharing high-quality visual content for your social media accounts. It easily integrates with all the major social media channels including Instagram and Tumblr. An endearing feature is the huge library of stock photos for their customers to use whenever they want to make a stunning social media post.