Semrush is a tool that’s all about figuring out weaknesses in your competitors strategy. You can take a look at the paid keywords they’re targeting and also use it for your own keyword research. If you plug in your search terms here you’ll be able to see estimated competition, search volume, and the top ten results in real time. This tool can do so much more than that so make sure you take a few minutes to check it out
Netpeak Spider is an SEO crawler for regular SEO auditing, quick issues search, system analysis, and website parsing. You can analyze incoming and outgoing links, find broken links and redirects, consider indexation instructions, and escape duplicate content. A great tool if you want to stay on top of your onsite SEO.
Important note: This is a desktop software which means it requires downloading and is currently available for windows with the iOS version coming soon.
Open Site Explorer is under the umbrella of Moz services and is a competitive analysis tool. It allows you to see the backlinks a website has and check the power of that website using metrics called domain authority and page authority. That’s not all it does, with a pro account, you can still look into the social power, relevance, and spam score of the websites.
Seomator is a robust tool that I was recently introduced to. It’s built to help you optimize your website for both visitors and search engines. I ran a little test with my website and they found a few problems I had no idea existed. We recently made the switch from HTTP to HTTPS. Though I was sure I caught all the mixed content warnings and redirects, it seems Seomator found a few we missed. Even though it forced me to dig around The Experiment for a few hours, it was worth it. I give this one a thumbs up.
In addition to being great tool, it looks good and is easy to use. The results come with a bit of info about how to fix every problem you encounter. If you’re using it for your clients, you can get white labeled reports to forward to them.
Ahrefs might have the most comprehensive backlink checker on the web. You can literally pull thousands of backlinks from the web. Explore the best performing content of your competitors, check how many social shares they have, and even look at their organic rankings in Google. It’s an awesome tool that you should have if you’re serious about SEO.
Majestic is another competitive analysis tool that focuses on determining the backlinks a website has. They have their own metrics used to determine the relevance of a website called the trust flow and citation flow. Their backlink profile is more comprehensive than Moz, and will help you find some diamonds in the rough for partnership opportunities.
Upcity itself is not a SEO tool, what they are is a platform which has a suite of SEO software. You can find tools to do everything from local SEO to reputation management. When you first start out with Upcity, you’re given a series of tasks to do that’ll set up you and your site up for SEO success in the long run.
One of the core disciplines of SEO is using outreach to communicate with other website owners. Hunter is an email lookup tool that helps you find almost anyone’s email address. It also has a useful browser extension that makes it simple to get an email address while your browsing the web and speeds up your work considerably. It also has a free tool that lets you look up the technology stack of websites and find relevant prospects or send hyper-targeted messaging.
cognitiveSEO provides a unique analysis process that delivers Unparalleled Backlink Analysis, Content Audit, and Rank Tracking for every site. Whether you are an SEO Professional, Digital Marketing Agency, SMB or Brand, looking to increase your traffic or to monitor your site’s evolution, this SEO software will provide you with digital marketing strategy analysis and insights for your business
Kerboo is an SEO tool designed to identify and locate problematic, suspicious, and healthy links pointing to a website. That’s really just the tip of the iceberg, with Kerboo, you can find influential people, monitor rankings, recover from penalties, monitor the competition, and so much more. This is a powerful tool to have in your arsenal.
LinkResearchTools is advanced link intelligence software that combines data from 24 link data sources and up to 97 metrics in a consistent, reliable way. It shows you backlink data that you can trust due to just-in-time recrawling, link redirect traces and industry-leading custom technologies and metrics.
Monitor Backlinks is a link analysis tool which checks and sends a notification to the user if it finds any problems with the user links, various SEO metrics and reports and a friendly place to manage all the backlinks.
OpenLinkprofiler is a free backlink analysis tool. It enables you to analyze the active backlinks of any website. An active backlink is a backlink that has been confirmed within the last 90 days. These are the links that influence the position of your website on Google and other search engines.
SEO Powersuite offers search engine optimization tool that makes SEO easy and affordable. It contains four distinct SEO software Tools & programs. These tools include; Rank Tracker, SEO SpyGlass, Website Auditor, and Link Assistant.
SEOWEATHER provides free SEO tools to help you increase more traffic to your website. The tools include; Bulk Metrics Checker, URL Trimmer, Find That Link Firefox Add-on, and Google Analytics Event Tracking Code Generator.
AuthoritySpy is an influencer and authority blog search App that aggregates multiple data sources from across the web including; twitter, facebook, google +, klout, and many others. With this information, you can plan outreach and linkbuilding campaigns.
BuzzStream is web-based software that helps the world’s best marketers promote their products, services, and content to build links, buzz, and brands. It’s premis is also simple, find the people who will be most likely to share your content based on past actions and put it in front of them.
Broken link building is an SEO tool that taps into the power of link rot on the web. You can use it to source hundreds or even thousands of outreach opportunities specific to your niche. Broken link building can be a bit of work, but it definitely pays off in the end.
Link Prospector is am SEO tool to help link builders and content marketers find and organize new outreach opportunities. Giving their content the relevant amplification it needs to earn links and shares. If you’re already finding links like a boss, the Link Prospector tool will help you speed up your workflow. Enter your key phrases and you can find thousands of results in just a few minutes. Single out your top prospects and easily export them to CSV or Buzzstream.
BrokenLinkCheck. is a free web-site validator / integrity checker / problem detection tool that can check your web-pages for broken / dead links, validate, find, and report bad hyperlinks if any found.
Linkbird is one of the leading cloud solutions for professional SEO link management and helps your company improve the rankings for your website in search engines. Top features of Linkbird are; link building, brand monitoring, backlink management, contact management, and reports
LinkMiner is a sophisticated broken link checker for SEOs that allows you to make quicker insights on the links you’re checking. You can get link & social data on any link on a page, be able to export all links from a page, and even display link data next to each link on the page. You can also utilize LinkMiner to find out how many total or external links are on the page you’re viewing.
Linkody is an easy-to-use and affordable backlink tracker that enables its customers to find, monitor, and analyze valuable backlinks. Its offers multiple features including; multi-user support, e-mail notifications, Google analytics, disavow tool, moz data, link analytics, social shares, PDF white label reports, and CSV export.
Ontolo provides research tools for data-driven marketers. Crawl, Parse, and Analyze Millions of Web Pages, at a Rate of over 250,000 URLs per Minute, in Your Own, Custom Search Engine. The fundamental problem of market research has always been getting targeted data. But you need a lot of it. And the problem with a lot of data is the time it takes to go through it all. With ontolo, that huge time cost is now virtually eliminated.
DareBoost is an online tool to test, analyze, and monitor your website: speed, SEO, quality, security. It focuses on Web Performance Optimization (WPO) and particularly on Front-End Optimization (FEO). 100+ checkpoints, optimization guidelines, desktop and mobile testing, performance expertise tools, white label reporting, pages comparison, synthetic monitoring, and weekly digests are some of its features.
DeepCrawl is a website crawler and site architecture analysis tool used by SEOs and web developers which works by crawling web pages. You can analyze your website architecture to understand and monitor technical issues to improve SEO performance through DeepCrawl.
Google PageSpeed insights analyzes the content of a web page, and then generates suggestions to make that page faster. It measures the performance of a page for mobile devices and desktop devices. It fetches the url twice, once with a mobile user-agent, and once with a desktop-user agent.
Lipperhey is an SEO app that analyzes and objectively assesses the quality, search ability and popularity of your website. It’s an easy way to monitor your site’s SEO health and progression.
ScrapeBox is an SEO tool used by SEO companies and Freelancers from all over the world. It’s even trusted by major Fortune 500 companies. Some of its core features include; Search Engine Harvester, Keyword Harvester, Proxy Harvester, Comment Poster, and Link Checker.
Advanced Web Ranking is a powerful online rank tracker suitable for both Digital Agencies and In-house SEOs. It provides fresh rankings daily, weekly and on demand. Some of its features include; web based rank tracker, on demand or scheduled ranking updates, white label reporting, unlimited websites and campaigns, special characters in keywords, easy online data sharing, and works on mobile devices.
AMZ Tracker is an Amazon SEO Tool specifically designed to manage and improve your Amazon sales. Through its Amazon Keyword Rank Tracker you can easily monitor where you products rank for the money keywords and work on improving those rankings.
Authority Labs is another piece of SEO software for Search Engine Ranking Reports, You can use it to track your website in Google, Yahoo, and Bing daily. Its automated SERP tracking saves you time and helps you respond quickly to ranking changes. It’s cloud software, therefore, you don’t need to download it.
SerpBook is a white label SEO rank tracker. Its powerful rank tracker enables you to quickly gather keyword rankings and share them with all of your clients/team. You and your clients can access your keyword rankings from any device with internet access.
Pro Rank Tracker is a comprehensive Rank Tracking & Reporting solution for keeping you on to of your rankings. Some of its key features include; worldwide recognition, high accuracy algorithm, daily updates plus updates on demand, web based tracking for ease of use, jaw-dropping search engine coverage, mobile rank tracking, and YouTube video tracking.
Rank Ranger is an SEO & Marketing Platform for Search, Competitive Intelligence, Traffic, Brand, and Social Analytics all in one white label dashboard. Through its Rank Tracker you can get accurate SERP keyword rank data for multiple search engines customized to match your target markets. Rank Tracker supports 400+ search engines in 100+ countries providing desktop, mobile and local search results.
SEO Site Checkup is an easy-to-understand and comprehensive set of SEO tools to help you master the SEO of your website. In a few seconds and een fewer click, you can get a glimpse into how Search Engines see your site. Its SEO reports also let you know of any problems or technical hiccups on your website that may be hurting your search engine rankings.
Site Analyzer is an optimization tool for your website. This SEO tool will allow you to analyze your website and generate a multi-point audit sorted by category (accessibility, design, texts, multimedia and networking).