When you hear about on-page optimization, it probably sends chills up your spine. Do I have the right meta tags, are my alt tags in place, etc etc. In reality, if you have the right on-page optimization tools, you can stay on top of your game without breaking a sweat. This quick list of the best on-page optimization tools will point you in the right direction and make you look like an SEO boss.
Internet Marketing ninjas made a free onpage optimization tool that allows you to check out the most important elements of your webpage the same way a search spider would see it. It displays the metadata, alt tags, keyword density, and other important features for you.
Onpage.org recently teamed up with Yoast SEO to make your onpage optimization even more efficient. They have a page analyzer tool that checks out everything you can think of. The number of internal URL’s that are nofollow, indexability status, robots.txt, rich snippet tracking, and a host of other features. It’s free to get started and you can upgrade to a paid account if you need more power.
Fanpage Karma works by helping you monitor your Facebook Fanpage and those of your competitors against key industry benchmarks or the ones you set. You can spy on an unlimited number of pages to understand what’s working across your industry and optimize your account for that type of content.
LinkedIn is important for any brand that’s in the B2B market and wants to have a major impact on their industry. SimplyMeasured created a useful LinkedIn Analysis Tool that allows you to monitor the performance of your brand account. Track which posts are working best for you, understand how LinkedIn fits into your overall social strategy, and grow your network like gangbusters.
Siteliner is a simple onpage optimization tool that gets straight to the point. Just type in the URL of your site and let the tool get to work. It pulls data on duplicate content, internal page rank, sitemaps, and so much more. It’s completely free and gets the job done.
Marketing Grader is a free tool created by HubSpot that takes a 360 degree snapshot of your entire marketing effort. It looks at your website, social media activity, blog engagement, email marketing campaigns, analytics, and a few other things. With all this information, it’s easy to tell what’s working and what’s not working for your company and where to apply more effort.
SharedCount is a simple tool that lets you know how many times a particular webpage has been shared across Facebook, Google+, LinkedIn, Pinterest, and StumbleUpon.
This is a fun tool, it lets you determine whether the downtime you’re experiencing on a web site is happening for the entire world or just you. That can be a relieving piece of information when you’re worried about whether your business site is up and running.
GtMetrix is completely free and helps you analyze your onsite speed. After getting back your results, you can then follow their recommendations on how to speed up your site in just a few minutes. Note: although their instructions do work, they can be kind of complicated.
Pingdom is similar to GTmetrix, it allows you to gauge your site speed and understand which elements are slowing you down and which ones are working perfectly. IMHO the Pingdom reports and recommendations are easier to implement than those of GtMetrix.
Screaming Frog is another completely free onpage optimization tool that allows you to run a super comprehensive audit of your website. I mean really comprehensive audit. It’s so detailed in fact that some people charge for the results that screaming frog kicks out. All you need to is download it on your desktop, input a URL, and wait for it to kick back the results.
Schema markup has become more and more important for websites trying to rank well in search engines and provide the best experience for their users. The Schema Creator is a quick and easy way to get started with the sometimes difficult HTML that you need to apply on your website.