Market Research Tools are an important part of any business and if you can do it right, you;re wat ahead of the competition. This list hs a variety of market research tools that will help y0u create a variety of high-quality content
Think With Google will keep you updated on so many trends going on in industries across the world. They have a set of tools you can use to understand what to expect from your display campaigns and online marketing as a whole. I find their benchmark study especially insightful.
The US government census fact finder has a treasure trove of information. All the demographic data that America collects on her citizens is right in front of you to utilize as you see fit. It’s perfect for understanding whether a particular area fits your ideal customer and, in turn, will allow you to launch a successful campaign. I’ve only begun to scratch the surface of all the data available.
The County Business Patterns Map is updated frequently and provides you with data on the type of business operating in any given area, the number of employees, revenue, payroll, and so much other info. This is the kind of information a B2B marketer goes gaga about. You can search the database by state and zip code to bring back relevant data which is displayed in tables for you.
The last tool from the US census is the Business Dynamics Statistics. It’s a compilation of data on how many businesses started, closed, number of companies, and job creation and destruction. It can yield insights into whether a particular area is growing or shrinking. Which fields are truly dynamic and so many other insights.
I put this one here because it may be useful for some entrepreneurs looking to go after deals with the government. You can find out exactly which government agency is spending money, what they’re spending money on, and what their total budget is.
The Nielsen My Best Segments Platform is a paid tool, but it’s sure as hell worth it. You can get deep insights into who your target consumer is and what they love/hate. This’ll help you create amazing marketing campaigns that hit home every time, choose the best locations to target, and understand how your competitors are positioning themselves in the market.
As the name implies, Survata lets you create surveys where you ask the most important questions to you. Set up the demographics of the type of person you’d like to answer your survey and The Survata team will begin to drive traffic to your survey for you. It’s an excellent market research tool for getting real life customer feedback to make your products and services better.
Userlytics was created for testing on mobile devices. It allows you to understand what people like about your apps, what they’re struggling with, and everything in between. The data you gain will allow you to make the right decisions when you’re iterating to success.
Temper is an intuitive solution to an age old question, how do people like my website, products, and customer support? With the Temper platform, you can create simple questions that people answer with a smiley face, neutral face, or angry face. Once created, you can embed them on your website, share them on social media, or even send them out in an email blast. When you get the responses, it’s up to your to make the best changes to your platform.
HubSpot just made a useful resource here. You can get a snapshot of the state of marketing (inbound) and use it to formulate an argument or just stay up to date. I wish there were more statistics like this for other industries.
Compete is a robust tool that allows you to measure, track, and take action on various data points. You can track your market share in near real time to understand where you stand and who the major players are. Add sites to your dashboard to get insights into how their market share is improving or diminishing over time. Finally, use Compete to stay ahead of the game by answering research questions with accurate data.
SimilarWeb is a great tool that I constantly use when I come across a new site, a competitor site, or any other site I have any interest in. You can check their estimated traffic, where their visitors are coming from, visitor demographics and interests, and even where they’re spending money on advertising. You can get enough information from their free services, and their paid service is simply awesome.
This is a super simple tool. All you need to do is plug in the website URL and it’ll spit back some useful information. Page rank, Doman Authority, page authority, Alexa Rank, and a few others. This can let you know if you’re on the right path or need to keep looking.
Alexa used to be the go to competitive analysis tool until they started to hide more and more of their features behind a paid plan. If you can shell out the cash then it’s still a great option to peak under the hood of your competition.
Although Amazon isn’t what you would look at when you’re thinking about customer/market research, it’s a veritable treasure trove. Use this to figure out what your customers are saying, what they’re reading, and most importantly, what they’re buying. It’ll really help you inform your website messaging and copy.
Quantcast is one of those tools that lets you get under the hood of your competition and see what their audience really looks like. You can measure their raw traffic numbers, but, more importantly, the demographic breakdown of the types of people visiting their site. Using this knowledge and the content they interact with, you can build out better content and service offerings for your own company.
Buzzsumo is a marketing tool that’s been gaining a lot of steam because it works so well. With the free plan, you can just type in a few words and get all most shared posts and influencers that shared them. You can even download their twitter handles and use them for whatever diabolical means you can think up.
Statista is the holy grail of statistics on almost any topic. Internet usage, population growth, the prevalence of disease, and every other statistic you can think of is present. They have a strong database and an even stronger search function that’ll allow you to quickly get in and get out with the information you need.
Crunchbase isn’t a traditional market research platform, but it still serves its purpose. It lets you keep a bead on what your competitors are doing and who’s in bed with whom. You can also set up a page and promote your company through them.
Proved is probably the most useful tool on this list. It comes into play at the very start of your company and helps you decide whether you should go ahead with the idea or cut it short. You create the landing page copy and add a few frills, submit it for testing, and in a few hours, you’ll have the responses you need to decide whether or not to go ahead with the idea. You can choose the type of people you want to answer your questions by age, gender, and Location.
A newer player, birdleaf focuses on gathering data through email addresses so you can understand exactly who your customer/subscriber is. It’s very useful for prequalifying leads so you can determine if they’re a right fit for you and whether they even have the power to make a decision.
Up Close and Persona is a free tool that helps you define your target audience by making buyer personas of them. It takes you through a wide range of questions about your potential customers like race, age, income, and company culture so you have a deep understanding of who you’re dealing with and how to convert them.
PickFu is another tool that helps you get valuable insights into a product or idea before you spend time, energy, and resources on it. Just start a new poll, ask your question, choose demographics, and PickFu will do the rest for you. After a few hours, you’ll get a detailed report about what they liked, didn’t, and why.