To be a successful entrepreneur, you need to be very familiar with the intricacies of marketing. In order to speed up your journey from idea to profitability, I’ve put together a list of some of the best websites to learn marketing. Not the rehashed fluff, but in-depth articles and guides to get the ball rolling.
As the author of The Experiment, I believe I’m qualified to speak on this one. The research corner is where I write to share the journey of what I’m doing to build my business while helping you to do the same. Case studies, resources, guides, and curated Growth Jobs are all part of the mix to help you build a business you can be proud of.
Marketo is a marketing automation platform that provides a host of internet marketing solutions for businesses across many different industries. If you spend time on their blog, you’ll find a huge array of resources, tools, tips, and posts that will have you feeling like a pro in no time.
Pardot is a marketing automation solution brought to your by Salesforce, In addition to being a great platform in its own right, you can take their certification program to showcase your expertise to the world. In addition to that, there are literally dozens of resources available for you to download and walk through at your leisure.
Oracle Eloqua is another marketing automation platform (they seem to have the best training resources) that has a pretty insane knowledgebase. You can learn everything from advanced lead scoring to data analytics using their library of resource, guides, and tutorials
If your goal is to learn about White Hat SEO from somebody that’s a walking case study then look no further than Backlinko. Brian Dean takes his time to create some of the most actionable advice on SEO with a healthy dose of success stories. A principle I’ve learned from him and use extensively is the SkyScraper Technique, works like a charm.
AdRoll is all about making sure your ads give you the most bang for your buck. They have a very strong resource center, but my favorite part is the customer case studies that they’ve curated. Learn about how real companies just like yours have been able to take their business to the next level with advertising.
Hubspot has established itself as the go to industry source for all things in bound marketing. It’s hard to type in a marketing related term and not have hubspot appear somewhere at the top of the rankings pages. If you’re just starting out with online marketing, then I suggest you spend some time going through their articles.
Buzzbuilder takes you on a journey of outbound sales and content promotion like not many others can. They have marketing guides built specifically for entrepreneurs and dozens of useful blog posts that’ll make sure you get on the right path and stay there. If you only follow a few websites, this should be one of them.
Salesfusion has a really helpful blog that walks your through the ins and outs of email marketing, social media marketing, content marketing, and so much more. It’s constantly updated and is a great resource to bookmark and check every now and again.
Silverpop, a marketing automation tool brought to your by IBM. They’re a strong contender for the throne of most awesome marketing resource to learn from. They have a resource center that’s big on webinars and even live events where you can get the best training on digital marketing to take your business to new heights.
Google Scholar is a simple way to easily search across a wide range of scholarly and research work. You can search through articles, books, court documents, and abstracts. Instead of searching the entire internet, the spiders only crawl academic publishers, universities, professional societies, and other reputable websites.
The Moz Blog has a wealth of information on search and local business that will help you quickly get grounded on the finer points of SEO and content marketing. An important thing for you to note is that they cater to a more technical audience so it’s probably not the best place to start your journey. It’s more of a place to continue your education.
CopyBlogger was originally dedicated to learning how to write copy. They’ve branched out into other areas, but this website is still an amazing resources to learn a whole lot about CRO, copywriting, products, etc
Quicksprout This is a creation of Neil Patel, he has a series of epic guides across a number of topics like growth hacking and content marketing that’ll help you plan and execute a killer strategy. He’s also running a case study on his nutrition blog that’ll be great for you to follow along and glean some insights.
Jim Gray knows that you can load a funnel all day, but if your product sucks and you have a high churn then nothing else really matters. This blog has a tight focus on getting leads and making sure your users aren’t fleeing your product in heaps. His writing is mixed with humor and a take no prisoners attitude, a good read any day of the week.
The Oktopost Blog has a clear focus on using social media to build a strong business. If social media confuses you more than helps you then this blog is a one stop shop for your education. Not only do they teach you the normal stuff like how to build your following, they also touch on advertising and the perfect image dimensions.