If you want to improve user experience on your website, you first need to understand what it’s all about and how yours stacks up. This curated list of resources and tools will help you understand, identify, and implement changes on your website to give your visitors the best user experience possible.
GoodUI is a resource plain and simple. Their homepage is a series of UI hacks that they’ve tested with their clients and work. Most of them can be implemented on your site within hours and will allow you to gain insights into what works and what doesn’t. Their newsletter is actually useful and they have a paid membership Called GoodUI Datastories that lets you dive deep into their best content on UI.
Woopra has a lot of features and can be overwhelming for someone just starting out. With that being said, it’s an awesome platform for understanding your visitors and building out a design and content that they actually care about using. They’re big on user engagement and retention and the data they provide is incredibly useful for segmenting.
Mouse Stats is a really feature packed application for anyone looking to improveyearsuser experience. Form tracking, heat maps, and usage playback are just some of the many features they have in their arsenal. My favorite one being visitor playback. This gives you a very clear perspective on how your visitors are using your site rather than just relying on percentages.
Usabilia is big on gathering customer data through real feedback from your users. You can apply it on your web page, in your app and even with emails to get the most out of all your digital assets.
Verify’s approach to optimizing user experience is asking the users what they want by using beautifully designed forms. You take a screenshot of what you’re going to make and ask the users if they like it or not. If they appreciate what you’re doing then keep at it. If they don’t like it you and keep making variations until you get it right.
Naview focuses on creating easy to use navigation interfaces. Do you have a whole lot of menu tabs that could all benefit from being on the top level? Naview helps you create the type of navigation that’s good for your users and good for your business at the same time.
Try My UI is one of my favorite sites on the list. You can choose the right demographic of the user to take a look at your site and actually give you feedback on the things they experience while using it. For example, if you have a music site that caters to millennials, you can set up your demographic data (24 year old male) and these types of users will use your site, share their screen, and talk you through their experiences.
Loop11 is a UX platform that gives you a wide range of control over what you want to test. It has a simple interface that allows you to create, customize, and invite your own users. They have a relatively simple reporting dashboard that tests according to all the variables you set up and will tell you if they were successful, failed, or if the task was abandoned.
User Testing is much like Try My UI because it allows you to get a screen recording of people using your website and also their remarks while they’re interacting with different elements. You can choose between having their pool of over a million users or get your own audience to test the user experience on your site.
What Users Do has a pool of testers across five different countries that give you audio and video feedback of how they’re using your website. You create a test, select your ideal users, and analyze the results with their easy to use interface. Their pricing is on demand, but steeper than their closest competitors so this may not be the best option if you’re just starting out
appsee focuses on mobile apps exclusively rather than being a one size fits all UX platform. It allows you to watch videos of users interacting with your site. heatmaps, and in-app analytics. One of the endearing features of this app is the ability to easily log crash reports and how they affected the users.
Clicktale is a very robust platform for staying on top of user behavior. You can do everything from analyzing the performance of your forms to heatmaps to conversion analytics. It can be a bit overwhelming if you’ve never worked with this kind of software before, but the patient dog eats the fattest bone. Take the time to learn about their many features and you can turn your website into a UX powerhouse.
Mouseflow has a lot of neat features such as heatmaps, use recordings, and form analytics. The feature that stands out to me the most is the ability to track your funnel and determine the point at which users fall off the most. Equipped with that knowledge, you can use their other tools to optimize your funnel and supercharge conversions.
Attensee claims to have software that is super accurate when it comes to tracking eye movement. This is important to them because their entire platform is based on helping you discover how much attention people are actually paying to your most important page elements. They do this by capturing information about how long users stay on certain areas on a webpage and how engaged they are while there. This gives deep insights about the different elements you’ve created and how to optimize them fully.