Some of them amass thousands of shares while others amass less than 100.
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It’s not only on the social media front. 75% of articles published average zero inbound links.
To round out our depressing stats, blogs get 0.67 comments per post.
These stats are a little depressing but don’t worry, there’s hope at the end of the tunnel.
In this post, we’re going to focus on the most effective types of blog posts to boost all your stats.
Remember, hitting publish is where the battle starts. It’s what you do after that determines the success of your content.
Roundups are a peek inside the minds and activities of the trendsetters in any industry. In the online marketing space, we’ve used the roundup to death. Even so, they always seem to drive a lot of traffic and shares for the people able to pull them off.
Tor Refsland of Time Management Chef did an epic roundup post with eighty experts and got over 20, 000 views in a matter of days. As of this writing, the article has just under 2,000 social media shares and over 100 comments.
The reason round up posts are so effective is because you bring a lot of big names under one roof. For the very same reason, they can be hard to get done. Influencers are notorious for ignoring requests from people they don’t know personally.
To get a large pool of guests and keep the quality high, there are a few things you can do.
Hey first name,
I’ve been really enjoying your posts and your writing style has grown on me.
I’m putting together an epic roundup post that focuses on (insert your topic here).
I’ve already got influencer 1, influencer 2, and influencer 3 on the post and thought you’d like to join in.
Just one question.
(ask your question and make it easy to answer)
Looking forward to hearing from you.
This is the exact template I used to get 33 influencers to share their favorite content writing tips. It has hundreds of shares and counting.
If you’re not following up, you’re leaving a lot on the table. You’re contacting busy people. They may not have seen your first email or they may have seen it and wanted to reply but got sidetracked. The follow-up is your opportunity to make sure your message got to them.
Regular roundup posts can do wonders for your traffic and shares. They’re a little harder to pull off but definitely worth it in terms of traffic and shares.
Case studies are a beast on their own. There’s nothing more unique than your implementation of a common strategy. For example, you can share your results from losing weight, results from getting to 100,000 monthly visitors, or even results from repairing your relationship.
In a study carried out by Content Marketing Institute, they found that 77% of B2B organizations used case studies as part of their marketing mix.
The world is your oyster.
In fact, Nick Eubanks used case studies to build his blog to a healthy size then sold it for $100,000.
In addition to generating traffic, case studies are a great way to solidify your authority and inspire your tribe. There are two ways to go about making a case study:
Let’s look at the second type of case study. They’re the type blog posts most likely to generate traffic, shares, and links.
Case studies are a peek inside of your process. They shed light on what you’re doing and the results you’re getting from it. There’s nothing better. To make your case studies effective, there are a few things to consider and implement.
You’re sharing the same information, but one headline is much more enticing than the other. Don’t skimp on your headlines; take the time to brainstorm a few before publishing your post1 try to stay away from overly formulaic headlines. They can and do work but over time you’ll sound like everyone else. .
Case studies fail when you showcase results normal people feel are out of their league. It may spike interest, but in the end, it won’t get you your desired results. A case study about how you increased revenue from 10 million to 100 million won’t get the blood flowing like a case study about how you started a six figure business from scratch.
A case study on SEONick, focused on generating 100,000 visitors in just a few months from SEO. It’s directly related to the wants and needs of their tribe.
That’s believable and achievable for the average person. The same thing applies across all niches. Create a case study about a win that’s attainable for the people you impact.
It’s tempting to start your case study from where the effort kicks in and starts yielding results. That’ll be doing the people engaging with it a disservice. It makes it appear as if the results came in at once when we all know any strategy requires time and commitment.
Instead, start by telling how you structured your strategy and any background information they’ll need. IBM does this in their case study about one of their clients. They shed light on where the client was, where they wanted to go, and how they got there.
If I were to write a case study on the results I’ve gotten on The Experiment I’d start by explaining the platforms, tools, goals, and rationale I used.
Don’t make them wait for it. The first few lines should explain the results you got with your case study with proof if possible. Those could be before and after pictures, or screenshots of quantifiable results.
Write a short introduction, share the results, and dive into the story of the case study.
The last part of the case study and what makes it so powerful is sharing the nitty gritty of how it’s done. You don’t need to share proprietary secrets, but if you used xyz strategy then tell them you used xyz strategy.
In addition stating the strategy you used, a nice touch is to outline it for your readers. We used XYZ strategy that focused on:
Include as many screenshots of what you did or images along the journey to illustrate your points. Also, make sure you label you images. Only you know what’s being shown. If you just post a screenshot without context then you might as well not have posted anything.
In this screenshot about Quora traffic, I clearly labeled it so people would know what they were looking at.
Infographic blog posts are some of the most powerful forms of content when it comes to generating social shares. People love information that’s easily digested and infographics check off all the right boxes because of their visual nature.
You can take your infographics to the next level by doing a few simple things. I’ll outline them here, but you can refer to this post for a detailed walkthrough of how to use infographics.
Infographics are succinct. That’s what makes them shareable. They give the most important bits of information up front and leave the rest of the details out. This is a good thing and a bad thing.
It’s good because it gives them an idea but it’s bad because it doesn’t expand on it. That means your readers will have to go elsewhere to learn how to implement your suggestions. Expand on each point in your infographic to cater to the people who want a quick fix and those who need more detail.
There are two types of infographics. The ones you enjoy and the ones that hurt your eyes. The second group is created when you try to cram too information in too little space.
This is an example of what not to do with your infographics.
Below is a better infographic.
Both of them deliver valuable information, but one is much easier to see and interact with. Not many people will stick around to decipher the first one.
Your infographic should have one aim. That could be to teach about a certain topic or illustrate a certain set of data. The more focused it is, the better it’ll perform.
There’s a simple reason for this. When you have something focused, that means it was created with a certain group or aim in mind. It’s easier for you to get the attention of one group than it is for you to get the same amount of attention from 10 groups.
Resource posts are the types of blog posts which will never get old. There are always new resources coming out and you’re doing your tribe a service by putting them in one place. You can choose anything to include in your resource posts from courses, products, to software.
The only criteria is that it needs to be useful for the people who’ll use it. We have a 50-page resource with tons of tools for entrepreneurs. It’s a constant work in progress. Software companies go out of business, new courses are created, and people get tired or products. If you decide to create a resource post, make sure to keep it updated.
A post on the best software for marketing wouldn’t be as valuable as the best software for email marketing or list building. What specific area could you focus on in your resource post? The best diet supplements, the best luxury fashion items under $50, or the best productivity apps available.
In this step, you’ll have to do a little digging through Google. You’ll start with your personal repository, but you’ll need to go further to make these types of blog posts worthwhile. Start in Google using search strings that’ll yield a list of resources.
Best tools for x
Top blogs in x industry
Most useful resources for x
Go through the results and pick out the ones with the most promise.
This is the longest step in the process. To be able to write a detailed description, you have to understand the resource. The only way to understand the resource whether it’s a blog, tool, or course is to use it. Set aside a few hours each day to use the resource and write a personal description.
In your description, touch on:
These are my favorite types of articles and they’re effective. Have you ever sat down to read a research paper? They’re not fun unless you’re interested in the topic. Even then, they’re not too fun.
Not all research is academic. The most successful research articles come from businesses or individuals who’ve taken an interest in a topic and decided to find out more.
in a Buzzsumo article, they carried shared research that analyzed the amount of social shares and links the average article gets. It’s a piece of proprietary research no one else has. Every time someone wants to reference the research, they’ll link to it.
Not to mention it has a lot of social shares.
You don’t have to carry out your own proprietary research but you can incorporate the research of others and add examples to bolster your points2 Examples are like breath of fresh air. Wen your readers see “for example” it’s like you just opened the heavens and a choir of angels let off a peal of perfect harmony. Yea, they’re that serious .
These types of blog posts aren’t hard to create. Rather, it’s a deliberate process. It takes a little more time, but the rewards are worth it. It starts with outlining your article. I know some people are good at shooting from the hip and writing as the inspiration comes.
I do it sometimes.
With heavily researched and example rich articles, the outline is your best friend. Set out the headings of your article and write your conclusion so you’re sure about what you want to include in the body. Try and add at least three headings. Don’t worry, you can go back and change the conclusion later.
After you’ve got your headings and conclusion, find at least one example you can link to in each heading and one example you can add as an image. Insert the examples and images into your article before you start fleshing them out.
A great place to start your search for hardcore research is Google Scholar. It’ll bring back a huge amount of academic research you can use. If research papers are too tedious, try searching Google for your articles topic + case study.
Another efficient way of tapping into a high quality examples and research is to save interesting articles you come across while searching the web in your Pocket or Evernote.
When saving them, use as many relevant tags as possible so when you’re ready to sit down and create you’ll have plenty of ammunition.
Listicles are arguably the most effective type of blog post. The higher the number the more interested in it people seem to be. There’s just one problem, list posts have lost their potency because they don’t deliver true value these days.
List posts titled “75 ways to do X” or “101 Tips to do x” don’t go into detail about how to do X. Rather, they mention a strategy then fail to give you the implementation steps. A while back, I stumbled on Brian Deans Philosophy on list posts.
In a nutshell, it says create shorter lists and give excruciating detail about every point. After reading your list, they shouldn’t have to go anywhere else for extra detail. It’s what I’ve done in this post and any other post on The Experiment with a number in the title.
Turns into this:
I like the expanded list post because the process for creating them is simple.
The same way you’d add items to a regular list post, add items to the detailed list post. Try to keep them less than twenty items because with the amount of detail you’re going to add in, it’ll be too long. Make sure you choose items you can easily explain with examples and references.
This is what sets your list post apart, actionable insights. Research your topics thoroughly and distil the information in a few hundred words per item. 200-500 words should be enough to cover each item. Add at least one image to illustrate your point.
Believe it or not, this is the reason people are on your website. It’s not because of the information you give them, although that’s part of it. The main reason people are on your website and not on the website of someone else is because of your unique insights.
There’s no new information under the sun, what’s different is the way you present that information and the conclusions you draw. When you’re creating your list post, weave your insights, opinion, character, and tone into the narrative 3 It never ceases to amaze me that so many people refuse to be themselves in their writing and their business. Nobody buys from you because you’re the first person doing it, they buy from you because they value your perspective .
These are just a few of the many types of blog posts you can use to achieve the goals you set out for yourself. Use the ones which make the most sense to you. The ones laid out here can be adapted to almost any situation and still yield great results.
Start simple with the infographic and resource posts then build up to the detailed list post, the research backed post, and the roundup post. Over time, you’ll have an impressive body of work that drives traffic, links, and shares.
Let me know which types of blog posts are getting you the most results in the comments and don’t forget to share this article with someone who could benefit from it.