It’s the only medium you have complete control over and it allows you to build long term relationships people who would otherwise be complete strangers.
The faster you build your list the faster you become a success no matter what niche you’re in. When they say the money is in the list, it’s not a joke.
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Before, all you needed to do was throw up a popup asking for people to sign up to your list and voila, you’d probably get 100 subscribers a day.
Now, people are much more protective of their inbox because they’ve been spammed to death. Just like with everything else, you need to evolve with the times and take the bull by the horn. Or you can be left in the dust of your competition.
With all the information out there on list building, it can be daunting to understand what really works and what will just waste your time. In this guide, I’m going to give you all the tools, case studies, and information you need to become a list building master.
This guide is full of the best actionable list building strategies on the internet. If you follow ANY one of them then your list will grow without question.
While you’re growing that list of highly engaged subscribers, you need to nurture them so when you’re finally ready to sell your product, service, or membership they’ll be ready to buy.
Chapter 1: How to implement a Welcome Gate
Chapter 2: How to Use Content Upgrades to get 500% more opt ins
Chapter 3: Using contests to get over 100,000 subscribers
Chapter 4: Turn your 404 page into a Lead Magnet
Chapter 5: The Right Way to Guest Post for List Building
Chapter 6: How to Use Facebook Retargeting Pixels to Capture The 98% of Website Visitors that Leave too soon.
Chapter 7 Exit Popups to double or triple your Optins
Chapter 8: List Building Resources
A welcome gate is a tried and true method for list building, but there’s just one problem, most people don’t use it correctly. They offer what no one really wants. If I join your mailing list, it’s because you’re giving me something I find valuable right away. Not because you want to send me weekly updates and promote products to me over the long term.
Do it like the pros and give your audience exactly what they want.
Content upgrades work very well and can be used to build a highly targeted and responsive list of subscribers for you. The secret to having an effective content upgrade is to make it complimentary to what your content is about. For example, a piece of content about how to bake a cake can be upgraded with a gated PDF about your favorite cake recipes.
Take a look at your most visited pages and decide where a content upgrade will make the most sense.
Everybody loves a freebie, something that appeals directly to a want or a need they have. When you understand your audience, a contest can be one of the best ways to get thousands upon thousands of subscribers to join your list.
When you do it right, your contestants will become brand ambassadors and make sure your contest goes viral. I’ve put together a few case studies of how to run a proper contest and a few resources that will improve the chances ofyour next one going viral.
Let’s face it, as your website grows, things get moved around and links get broken. Instead of having a 404 page that only tells your visitor the page they’re looking for has been deleted or moved to another location (talk about a depressing user experience). It’s an amazing opportunity to present them with something they would find valuable.
It may take more than 5 minutes to set up, but it’s a permanent lead magnet for you and a place to show off your brand personality:
Here are some of the best 404 pages I’ve seen and resources to make your own just as good.
A few years ago, Matt Cutts made us all afraid to guest post, but it’s still the best way to expand your audience and build authority in any niche you find yourself. What many people don’t do is use it with the intention of building a strong email list. Every guest post you do on a high authority site should net you a minimum of 200 new subscribers.
Wondering how? Here are the strategies to use to get to that goal.
Using Facebook retargeting for list building is a little more advanced, but it can yield amazing results with a relatively small budget.
You can get very targeted subscribers for as little as $.02, that’s a list of five thousand people with just 100 dollars. A rule of thumb is to make the retargeted advertisements highly relevant to the content your visitor checked out on your website.
How I Created a 7425% ROI on A Single Campaign, in 24 hours (Usually, I would give you multiple resources but this one is so comprehensive that you don’t need any other ones. Just replace the product ads with an opt-in offer and see email subscribers for as little as $0.01-$0.04)
People leave you website for a hundred different reasons. Maybe they’re done reading, maybe the content wasn’t relevant, or maybe they don’t have enough time to finish your 5000 word blog post.
Whatever made your reader abandon the page, an exit intent popup is the last opportunity for you to try and salvage their contact information before they leave you for Good.
Here are some resources and case studies for you to sink your teeth into:
There you have it, everything you need to become a list building rockstar.
Take your time to implement one strategy to the best of your ability, master it, and move on to the next one.
Let me know about any strategies you’ve had success with in the comments.