But really, do you know how to do it?
If you’re like the millions of other website owners in the world, the question “How do I increase traffic to my website?” probably keeps you up more often than not.
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In a poll by Problogger, 35% of website owners admit to getting less than 100 visitors a day (we can safely assume that number is closer to 50%). That’s less than three thousand unique people coming in a month for these websites.
Meaning 350 million webmasters could use a little help getting the traffic puzzle right.
There’s no way to build a viable business around that kind of foot traffic considering most websites have a conversion rate of fewer than 2%.
Simply put, we all need more free traffic.
If on the other hand, you think you have enough traffic visiting your website, offer pages, and opt-ins for your mailing list then this article isn’t for you. You should press the back button on your browser so you don’t waste the next ten minutes of your life.
Now that we’ve culled down the number of people in denial visiting this page, it’s time for me to give you those 17 super effective methods I promised you in the title.
Let’s get started.
I love experts, they give you unique insights they’ve amassed over years of trial and error. Whenever they speak, it’s in your best interest to listen.
Let’s look some of the ways you benefit from expert roundups.
Small Business Ideas Blog did a roundup on with over 40 experts chiming in to dispense wisdom about how to market your content. Thousands of shares
and a good amount of links as well.
Serped gathered the big guns who shared their best tips for getting a boost in search rankings.
and their links
Robbie Richards went further than everyone and compiled a list of 60 experts who know a thing or two about building mailing lists.
and the links
So how do you get all these super busy people to agree to being featured on your website?
First, you need to identify people who’ve been featured in roundups before to make sure they’re into that kind of thing.
No one likes a spammer.
It’s as simple as performing a quick search in Google for something like keyword + experts.
This will show you different posts that have featured experts before. Use this information to compile a list of experts to reach out to.
There’s a simple template you can use to get a decent response rate and not annoy the person on the other end of the email.
Subject: What do you think?
I’m doing a roundup of SEO experts to find out their favorite time saving SEO tools
As one of my favorite SEO experts I thought you’d like to share what you think and the tools you use.
If so, please reply with an answer to the following questions:
What 2 SEO tools save you the most time on a daily basis?
I know you’re busy so your response can be as long or as short as you like.
Short, sweet, and to the point.
Make sure you keep track of the people you reached out to, because it’s very easy to lose it in the shuffle.
Open an excel sheet or Google doc that has the following info.
Now all you have to do is get to work on your epic roundup.
Sadly, this is an overlooked strategy for drumming up a never-ending source of targeted referral traffic. Just because this strategy’s been used for a while doesn’t mean it won’t get you high quality website traffic.
Every niche imaginable has a handful of high traffic forums; forums where you can flex your expert muscles and genuinely help people make a difference in their lives or business.
Let’s look at how to market yourself in forums without turning into a complete sleaze in the process.
The Warrior forum claims to be the largest internet marketing forum in the world. They cover almost every topic from getting more website traffic to marketing on Instagram. What they don’t tell you is how to market on forums.
Here’s how you do it.
DON’T MARKET YOURSELF.
When you’re a part of a forum, especially when you’re new, people take note of you and what you’re doing. Especially on a forum of marketing guys; they’re just waiting to pick you apart as some kind of fraud.
The first thing to do is make a signature that links to your optin page, website, or sales page.
As you’re probably well aware, this will follow you around every time you make a post. (some forums don’t allow you to create a signature until you’ve been a member for a while or have racked up a certain number of posts).
Use the search function available in all forums and take a look around for topics you know in and out to determine how often they’ve been asked and how good the answers are.
What you’re trying to figure out is if there’s anything you can expand on using your own unique perspective.
Once you find the popular topics you have a reasonable amount of expertise on; answer as many questions as humanly possible (please make sure you observe forum etiquette at all times so you don’t get blacklisted by other members).
Spend 15-30 minutes a day answering questions and adding value. This will allow the regular users to get familiar with you and start to accept you as a helpful member of their community.
After doing this for about two weeks, you should have a decent amount of posts (about 100), respect, and recognition in the forum to start your own thread. People should be clicking on your signature by now as well.
Now, you’re going to make an epic thread that goes into detail about the questions you’ve been answering.
Don’t hold back. Answer the question fully and don’t worry about the length. Answer just like one of your high-quality blog posts. Link out, include screenshots, and give any unique insights you have.
You’ll know you’ve arrived because people will start to link to your thread from within the forum as a resource. After that, your signature will see a huge amount of highly qualified referral traffic hitting it over and over again.
The data proves it; the search engines love looong articles.
Long-form content has been gaining traction for many reasons.
Moz revealed a pretty convincing correlation between long form content and links and we know that links bring referral traffic. Win Win.
SerpIQ found that the majority of top ten ranking posts have 2000 words or more.
Why is this?
Search engines (by search engines I mean Google) have made user experience their priority.
They want to make sure every time someone asks a question, the best answer is shown to them.
Their reasoning goes thus; a longer article will have a more thorough answer than a short one.
That, and people actually seem to like in-depth articles if you can hold their attention.
Take the search query “what is SEO” that comes back with millions of results. I pulled results from the 1st page and the 70th page.
There’s a huge gap between both the length and the quality of the articles. (I want to point out “What is SEO” is a competitive search term and brands making articles like this are well aware. So the quality of articles is way higher than something like “construction company Birmingham” would be.)
Before you start writing three thousand words of filler content, remember you’re writing for humans.
If you write a three thousand word post of crap and happen to get ranked well by search engines in a low competition niche you’ll get more traffic.
That traffic will bounce as soon as it lands on your page. There’s no way to convert them to subscribers and customers like that.
Nobody wants three thousand words of your opinion.
Break the text up with relevant screen shots, video, and audio, to make It easy on the eyes while providing different ways to assimilate the information.
Include the sources of your information in case your visitors want to check out where the stats came from.
Do write like you talk, I’m not really fond of reading scholarly articles and I doubt your audience is either.
If the topic doesn’t need three thousand words then don’t use three thousand words. No one needs more filler content; the internet is already clogged with it.
Always remember the kinds of mediums your audience like to consume content.
We live in an age of skimmers, nobody reads anything online without scanning a page to see how long an article is and whether there are any headings that jump off the screen.
It’s been stated that 5x as many people read headlines as read an entire article.
If your headline catches their attention then you can start working on getting them through the rest of your copy.
With this logic, it only makes sense for you to spend a reasonable amount of time create an amazing headline.
So how do you make an amazing headline that brings you a consistent amount of targeted traffic?
Glad you asked; creating a great headline doesn’t have to take you hours.
There are hundreds of different headline formulas you can use.
You can use emotions in a headline.
You can inspire curiosity.
You can make a benefit driven headline.
A proven approach is to focus on the objections a person has to your idea or plan, the time it will take to accomplish, and the results they stand to gain.
For example, my headline can be rewritten using the ROT formula
|Results a visitor wants: Get more website traffic||RTO||Get more website visitors in 30 days even if you don’t know where to start|
|Objections: Don’t know where to start
|TR||In 30 days you can get twice as many website visitors|
|Timeframe: 30 days||ORT||Don’t know the first thing about getting more visitors? You can still double your traffic in 30 days|
Use the ROT formula to see how man kickass headlines you can come up with.
ROT is just one of hundreds of different headline formulas you can use. Here’s a short list of headline formulas from around the internet.
(Quick note: Using formulas for every headline you write will make you sound like a robot. Switch it up and add variety to your techniques)
Let’s take a look at some great headlines that have worked well in the wild.
Two great headlines
Now that you’ve got headline writing down and can pop out some awesome ones at the drop of a hat, it’s time to give you some software that’ll help you cheat when you’re feeling lazy.
Coschedule has a headline analyzer tool that helps you grade your headlines based on a number of criteria such as common words, uncommon words, power words, emotional words, and length.
I scored a 69 and had a few positives as well.
Advanced Marketing Institute has a really neat tool. It gives your title an EMV score and then lets you know how you stack up against professional copywriters. It also classifies your headline. Mine is classed as intellectual (I know, it shines through in my writing).
Portent takes a different approach, they let you start with a seed keyword then help you generate some interesting ideas.
Answer the Public. This one doesn’t exactly help you craft an amazing headline , but it gives you some content ideas you can then expand on. Plus it’s worth it to see the old man moving around in the background. (he’s the seeker).
In number three, I asked you not to write a three thousand words of your opinion.
Don’t mistake that for not having an opinion in the first place. If you really want your website traffic to increase then you need more than facts to get people to come back time and time again.
Anyone can get facts, but only you have your unique perspective you use to interpret those facts.
I believe in experimenting like there’s no tomorrow.
I think conventional wisdom is for bitches.
And my subscribers are all scientists participating in a grand experiment with me in order to dominate in their respective niches.
Nerd Fitness members are called rebels.
The visitors of Blog Tyrant are referred to as Tyrants.
It would be kind of hypocritical to tell you how to have an opinion so I’m going to leave that up to you.
Just don’t jump on super controversial topics like gay rights or politics. You may alienate a huge portion of your audience.
But if that’s what you like then go for it.
In an article by Sheena Sharma on Elite Daily, she talks about heartbreak and it’s such a riveting pain. You can sympathize with her, understand her, and love her.
Not only because you’ve experienced what she’s gone through, but because she reaches out and holds you with her words.
People should feel something when your write; fear, anger, surprise, excitement, humor, or happiness.
Mark Manson receives over one million visitors every month and barely posts updates to his blog. It’s not because he spends tens of thousands on advertising.
It’s because he inspires emotions in his readers every time he publishes a post.
There’s a post he wrote a few months ago, In defense of being average where he shows people it’s ok to be average in most things and only excel in a few.
Even if you’re in a boring niche like stock analysis, there’s always a way to spice it up.
We’re built to root for a hero or sometimes it can even be the villain. The only thing we need and want is something that can make us feel.
I remember sitting in a special room that blocks of something like 90% of sound coming from the outside world. After a while, I started hearing my heartbeat and the voices in my head threatened to take over my sanity.
In those moments, I wanted any sound to let me know I wasn’t alone.
It’s the same thing with your readers, they’ve been bored to death online and it’s up to you to restore their sanity.
Let them feel something and you’ve gotten a lifelong stream of visitors.
(quick tip: Tell stories, we all love them).
You don’t have to take on the world alone. You can get your audience or other bloggers to participate in a challenge or contest to drive tons of engagement and interest in your website.
Burberry is the perfect example of leveraging the power of your customers. They transformed from an old world staple to a modern essential with user generated content.
Art of the Trench was the campaign they used to launch their new face in 2009. Professional fashion photographers hit the streets to photograph stylish people wearing a Burberry trench.
Customers could also upload their own photos to the site where other visitors could like and share their favorites.
Contests work well for user generated content because you’re able to give a prize away for the best submission. What could be easier?
You can skip to tip 13 to learn more about how to use contests for generating website traffic.
Nikon has held an annual contest for over 30 years. The Nikon Photo Contest challenges photographers and filmmakers around the world to generate the most compelling stories they can using imagery
For the chance to land a high paying job, 40,000 people from hundreds of countries submitted videos to the Tourism Queensland’s “Best Job in the World” campaign.
Six lucky winners who submitted the best explainer video were given the opportunity to work in Australia for six months and earn a salary of up to $150,000 during that period.
Ben Southall was one of the lucky winners who landed the job of an Island caretaker. Blogging, beaches, and a decent pay; what could be better?
TedxPortland developed a unique way to generate buzz and get their fans involved in the promotion of the upcoming event.
They worked with the Instrument agency to develop an app that overlaid the word perfect on user pictures and uploaded them to twitter and Instagram.
The photos generated a huge buzz because everyone wanted to know what perfect photos were.
To top it all off, the Ted organizers put all the pictures on an 80 foot tall stage to show the world and the participants their handwork.
Key Takeaway: Your audience wants to be a part of your community, give them the opportunity to do just that in the most creative way possible.
Blogging communities are a great way to meet your fellow webmasters. Share tips, find guest posting opportunities, build relationships, collaborate, and anything else you can think of. All these together bring us back to our goal, increased website traffic.
There’s a subtle art to getting the most out of the different blogging communities out there. You can be an asshole or you can be an all-star.
Blogging communities are just like other online communities. Your chief aim is to help out the other members as much as you can.
If you go into the forum with that thought, “how many people can I help achieve their goals today” then you’ve already won.
It’s just like using forums in Number 2, but the emphasis is on contributing and sharing content instead of only dispensing sage wisdom.
Here are 10 blogging Communities to get you started
Divide and conquer right?
Yes, you divide your enemy and conquer them while keeping the bulk of your resources concentrated in one place or on one strategy.
Instead of trying to figure out all the social media channels, work on developing one fully before moving on to the next.
When you do it like this, you can build highly engaged audiences on different platforms which will give you a distinct bump in high quality referral traffic.
In my opinion, all of them are more or less the same, post high quality content, follow targeted users, and interact with the community you build.
If you need more than that, here are some guides to get you started with the major platforms.
A neat fringe benefit of a social media presence is a boost in organic traffic and having evangelists share your content all around the web.
Not actually, I want you to go out and participate in your niche. There’s been a lot of debate (commenting debate) about whether or not commenting has any real value.
Does it drive website traffic, sales, and conversions?
If not then why bother?
Well, I’m here to let you know that commenting does all of the above.
You know what the real problem is?
People leaving comments like this “nice post, thanks for sharing.”
Really? Is that all you could give me after reading my 5,000 word post?
A comment that drives free traffic to your website is thoughtful, contributes to the discussion, and expresses a unique perspective.
Neil Patel did a short case study and was able to drive over two thousand visitors to his website using less than three hundred comments. The icing on the cake was when he was able use one of those comments to land a $25,000 speaking engagement.
Bryan Harris saw a direct correlation between people that commented on his posts and bought his products.
Flaunt my Design reigned in over 2,000 visitors with a few well-placed comments that added value to the discussion.
Contribute to the discussion and give new insights and perspectives on the original content
Quora is one of those high traffic sites where people get together to share knowledge with each other.
Barack Obama used Quora to talk about the Iran Nuclear Deal in late-2015 and has generated over a quarter million views since then.
Hillary Clinton also used it recently as a place to clear the air on her political stance. Each one of her questions generated about one million views each with the total exposure being close to four million views.
Popular answers can get hundreds of thousands or even millions of views within a few short days and people have piggybacked off their popularity on Quora to launch successful businesses.
Oliver Emberton had the most upvoted answer on Quora in 2012 when he answered What would a modern day evil genius have to do in order to take over the world. That viral answer resulted in publishers meeting him for book rights, movie rights, and TV rights. .
Here’s how you do it.
Throw that inverted pyramid out the window.
Since millions of people read and write on Quora, you’re always going to be fighting for recognition. Catch their attention with an amazing hook. Here’s the hook of one of the most read answers on quora. “I’ll answer your question, but first I need to explain all of human civilization in two minutes with the aid of a snake.”
A good hook sets your reader up for a good answer. Use images, quotes, other media, and reference sources whenever possible.
Someone may ask “why don’t girls like me?” What they’re really asking is “how do I make myself more attractive to the opposite sex?”
If you do this, take Quora as a second blog, you’ll start to get traction and that traction will turn into visitors for your website. In addition to that, you’re building your personal/business brand.
This one works best if you have a product or service for sale. Universities are moving with the times and offer pretty much any course you can imagine.
Everything from creative dance and fitness to pottery and weaving is represented these days. If you’re in a niche then a university is teaching a class on the subject.
There’s a free method and a pay to play method.
Since this is a post about free website traffic, I’m not going to include the pay to play method.
Assuming you have a product for sale. Ebooks, online courses, software, or even a membership site all work well for this. Contact the relevant staff member at the university and pitch your product to them at a discount for staff and students alike.
If they accept (which they almost always do because who hates discounts?) they’ll add your landing page to their university discounts section.
You get high quality referral traffic, a coveted .edu backlink, and a super high impact brand partner.
It also opens the door for other opportunities.
When Sujan Patel was doing linkbuilding outreach, he also got the opportunity to speak at a class.
I love this method because it’s super scalable. You can pitch a product to as many universities as you like and get a really awesome ROI because of it.
I’ve run contests that have gotten seven subscribers (total fail) I’ve also run contests that got me hundreds of subscribers.
The most important thing to consider when generating buzz for your contest and huge amounts of traffic is to give away something your audience actually wants.
An Ipad is cool, but I’d much rather get a yearlong subscription to LeadPages or a lifetime subscription to Majestic.
Something that’ll help me reach my goals or add true value to my life.
The key to generating a lot of buzz and in turn a good return on your contest is making it social by giving people a reason to share.
If there is only one prize, why would I reduce my chances of telling other people about the contest?
KingSumo is a great app for getting people to share your contests.
It allows you to automate the entire process and your entrants get a referral link so the more people they add, the better their chances of winning.
That’s why apps like KingSumo give you an advantage.
Josh Earl increased his list size to 200,000 people when he gave away a free license to Sublime Text 3 to people that really needed/wanted it.
You can do the same or even more by giving away something people actually find valuable and using a social contest plugin like Kingsumo
A brand story is something that sets great companies apart from mediocre companies. The let visitors connect with you and make them want to share whatever you’re doing. A brand story is something that sets great companies apart from mediocre companies. They let visitors connect with you and make them want to share whatever you’re doing.
Steve Jobs was pushed out of his own company and sat idly by for years until he was invited back to revive Apple.
When he came back, he slashed almost all the products they were creating and concentrated on a few with the most potential. He’s well known for being a jackass and a branding guru.
His story is legendary and Apple is one of the strongest and most recognizable consumer brands in existence today.
How do you feel when you go into their store to patronize them? When I visit John and Keisha down the street from my house to buy something, I know I’m part of something bigger than the milk I just bought.
You know you’re helping a friend move closer to their goals and at the same time, you’re getting more than your values worth.
A brand story does more than get you free traffic, it produces evangelists.
There are some key elements that every good brand story has, but first, let’s look at some brands that have taken the time to communicate their amazing stories.
Unlike many other brands, their story doesn’t focus on the founder by on what they are as a company and the guiding principles they hold close to their heart.
Their brand page is amazing and I encourage you to check out their page what they stand for, where they came from and where they’re headed next.
GoPro is a sports brand that lets people document their journeys online with a hero camera. The video below says it all.
Your customer is the hero, your company is the mentor that helps them get beyond the obstacle of their biggest pain point and the goal is the solution you’re offering.
The brand story you create will be the driver of your future growth and will determine if you’re a company your customers can relate to.
It’s not meant to be a series of facts and figures about how much you donated or how much you’ve made over the past ten years.
It’s a video that connects with people on an emotional level and shows the world why you all do the things you do in the particular way you do them.
This one works well if you have a recurring service like a membership site or SaaS (software as a Service) product.
Naturally, there are different levels of membership.
Assuming your users are happy with your services, they’ll be more than happy to ask their friends and family to join if you present a small incentive.
This can be a small credit towards their next month’s service or a trial upgrade to the next largest plan after they refer a certain amount of friends.
Once you implement your program, tell everyone about it. Write a blog post, send out a press release, use your email marketing chops, and share it on social.
Make sure all your customers know about it from day one and understand the process.
There’s no way to go it alone in the wild world of internet marketing.
In any given niche, there are dozens of other organizations who have very similar audiences to you.
You can get them to tweet out your latest piece of content and score a quick win. Or you can establish a more formal relationship with them and help each other well into the future.
You may not have paid much attention to it, but people do it all the time.
Webinars with a popular blogger in your niche, cobranded infographics, and videos produced with two companies are all fair game.
Comarketing is gaining steam and most people are jumping on board because it works.
How to make it happen.
Make a list of potential brand partners you can reach out to. Take into consideration their online presence, the size of their email list, their audience mix, and level of engagement.
Equipped with this information, reach out to all the companies on your list and see if any of them would be interested in launching a co-branded campaign with you.
Make it clear you would like to partner on an infograhic, video, ebook, webinar, blog post, etc. You can also use this opportunity to pitch them a few killer ideas.
Execute quickly and move ahead with anyone that shows interest. Divide the work and split the cost down the middle. Put together a comprehensive promotion plan; check all the boxes on the content, publish it, and promote it like there’s no tomorrow.
(Courtesy 100 Days of Growth)
For some reason I’ll never understand, copywriting is not given the attention it deserves. All the blogs you read will tell you about conversion rate optimization (CRO), but never even mention copywriting.
I’ve used many copywriting principles in this very article.
Can you spot them?
Leave a comment below and if you can identify any of them I’ll buy you an ice cream cone.
Your website lives and dies with the copy you put on it. Before a user takes in your design, the overall user experience, and ease of navigation; they look at what you say.
Your copy is truly the tip of the spear.
If you don’t let them know what you’re offering within a few moments, they’re gone and probably won’t ever return.
Copywriting split tests examples
There are a few amazing blogs, books, and courses dedicated to teaching you the art of copywriting.
Here are just a few to get you started.
There are literally hundreds of different ways to increase your website traffic. Some will work for you instantly and some will take time to get up and running.
Whichever strategy you choose, make sure you stick with it long enough to reap the fruits of your labor.
Hope you enjoyed the post and don’t forget to share and let me know about the strategies working best for you in the comments.