What do you think of when you hear the word “branding?” A TV commercial, magazine ad, or brightly colored logo on a product in a shop window? All of these things are examples of branding elements, but branding is about more than colors and advertisements. It’s anything that affects how the public views your company—from…
A constant flow of leads is essential for the health of your business. They’re the ones who visit your product pages, answer your surveys, help you optimize your pricing, and spread the news about you all over the internet. Without new leads there’s no way to increase your revenue and achieve your business goals. The…
Brands and individuals have been using the availability cascade since you were a baby. In fact, it’s branding 101. I was a diehard rap fan when I was younger. Now, my tastes seem to be leaning towards a wider collection of genres. I digress. In the rap days, I was knee deep in Lil Wayne’s…
We’ve all been victims of the sunk cost fallacy. Think about when you spent a few dollars to go to the movies on an opening weekend. The hype has been all over the place and you’ve just got to know what all the fuss is about. You stand in line with kids, old timers, and…
Evergreen content is the backbone of a solid content marketing strategy. Sure, you’ll pump out trending posts that piggyback off what’s happening right now in the world. It works for short term traffic gains. If you’re trying to build a business off of it then be prepared for the never-ending content treadmill. This post is…